re-hood

Eco-fashion often feels distant and forgettable, so the goal was to create a design that makes sustainable choices feel personal and engaging. After a client call to understand their vision and define core user groups, the team conducted user surveys and competitor research to uncover pain points. These insights guided wireframes that were tested and refined, iterating on layouts and interactions under a consistent style guide. The result was a polished, intuitive design that felt expressive while staying true to the brand’s values.

One of the main challenges was balancing bold, expressive visuals with accessibility on a dark interface, all under tight time and budget constraints. Early feedback and usability testing were crucial for guiding rapid iterations and ensuring the design worked for real users.

With limited time and budget, we ran quick, targeted research sessions with friends and neighbours, using simple task flows and scenario-based tests to identify pain points in navigation, readability, and feature discoverability. These insights directly informed layout adjustments, button hierarchy, and color contrast choices, ensuring the interface was both bold and usable.

After refining interactions and accessibility features, the platform achieved 100% task completion, showing that users could navigate and complete key actions effortlessly. Beyond metrics, the project proved that eco-fashion can be bold and expressive while remaining intuitive and accessible.